Introduction:
We're going to start our new "Travel By Design" series with the controversial John Jerde. I say "controversial" because Jerde has been called "the wonder boy of the outdoor shopping experience." Jerde's the man behind the huge Mall of America in Minneapolis, as well as the lakefront complex at the Bellagio in Vegas, and CityWalk in Los Angeles.  He's been both acclaimed and criticized for his pre-packaged, urban designs.
So you can understand why I was surprised when Jerde chose a deserted ruin in southern France as the place that has most inspired him. How could this ancient hillside village of Les Baux de Provence connect with Jerde's ultra-modern urban structures?
 the place that has most inspired him. How could this ancient hillside village of Les Baux de Provence connect with Jerde's ultra-modern urban structures?
I wound my way high up into Mandeville Canyon in Los Angeles and found Jerde's rustic house. 
We sat by a crackling fire and talked about how he got to Les Baux de Provence in the first place.
           
		    When you look through a photo book of 
Jerde's work, there's a structure he 
designed in Fukuoka, Japan, where you 
can actually picture the Canyon de 
Chelly. It has high, canyon-like walls 
that curve dramatically around a 
stream. He's even made a cave-like 
amphitheater, dug out of one side of the 
building. It's sort of a modern-day 
cliff dwelling. That trip to Europe so 
many years ago still shapes how Jerde 
looks at the world.
  When you look through a photo book of 
Jerde's work, there's a structure he 
designed in Fukuoka, Japan, where you 
can actually picture the Canyon de 
Chelly. It has high, canyon-like walls 
that curve dramatically around a 
stream. He's even made a cave-like 
amphitheater, dug out of one side of the 
building. It's sort of a modern-day 
cliff dwelling. That trip to Europe so 
many years ago still shapes how Jerde 
looks at the world.
The longer we talked, I started to 
understand how Les Baux de Provence meshed with 
Jerde's urban vision. He's compelled to 
create spaces where people can meet and 
interact, not just stand back and 
admire an untouchable structure. 
After 
his fellowship in Europe, Jerde came 
back to the States with a desire to 
become the "everyman" architect. He 
started going into rundown urban 
centers and reinvigorating city 
economies with his designs. If 
you've been to Horton Plaza in San 
Diego, you can picture what I mean. 
Jerde's success with Horton Plaza was 
in leaving the enclosed mall behind and 
creating an open-air, interesting space 
with lots of curves and observation 
points.
Jon Jerde is a free thinker, that's for 
sure. On the one hand, he'd like to 
blow up the tourist stands in Les Baux de Provence. Yet, he builds these super-tourist attraction malls. Through Jon Jerde's eyes, I wound 
up seeing the urban mall in a new way.