To become a sponsor of The Savvy Traveler, please contact: Darek Flaten, sales assistant, Minnesota Public Radio: 651-290-1249

Download our Press Kit. (PDF; free Adobe Reader needed)

Benefits to You
Public radio sponsorship (program underwriting) allows you and your company to be associated with the high-quality service and credibility of public radio while reaching people with high levels of education and income. It enhances your public image and motivates public radio audiences to remember and support your company and service. Click here for a list of current Savvy Traveler underwriters.

"Twenty-eight percent of listeners reported that they purchased products or services from a company because it underwrote public radio. In comparable surveys among commercial radio listeners, this question receives a 5 to 7 percent favorable response."
Source: Benchmark Media, 1993

"Eighty percent of public radio listeners say they hold a more positive image of companies that support public radio. Seventy percent say that a company's support of public radio has a positive influence on their decision to purchase its products or services."
Source: Underwriting, Audience '88, by L.K. Liebold

Your underwriting can be tailored to suit your particular needs and interests. It can support the Savvy Traveler broadcasts, the Web site, or both.

On-air credits may describe your business, target markets, product lines or services - and may include a phone number, established slogans, or positioning statement. Credit language must comply with established network and FCC guidelines. Web underwriting credits can include your logo, sponsor message, and hotlinks to your own site.

The Savvy Traveler encourages you to become a member of the public radio station where you hear our program.